Project and Goal
Important importers and dealers from the Caribbean and Latin America were to be presented new car models in an unusual setting. As some of the models have not been communicated to the public yet, the event had to undergo special security measures.
- Concept planning of event
- Participant support
- Design of a closed room concept
- Coordination of exhibition set up and technical and production service
- Exclusive plant tours for participants at BMW Group Plants Leipzig and Berlin
- Post event support
Implementing the event directly in the production area was a great challenge for us. The location ensured a unique and emotional experience for the participants. The closed room concept guaranteed exclusivity and the requirements for secrecy of the new products.
Feedback of our customer: "I would like to take a moment to thank you for your great help and your fantastic commitment in our dealer and importer conference in Leipzig last week! Our business partners and ourselves of course were thrilled by the event in Leipzig and by how smoothly everything went. I think you have done a great job here. Many thanks and see you soon!”